Jane Relf
Business Lead – Communications

My background  

Originally from a marketing background, I have over 25 years’ experience in internal communications, working with a range of clients across various industries, largely supporting transformational change. My clients have described me as an organised and strategic communicator, balancing big-picture thinking with hands-on, practical guidance. I am committed to understanding each organisation’s culture and priorities, which allows me to drive initiatives forward efficiently and engage stakeholders effectively.

What I enjoy most about my work 

What I enjoy most about my work is diving into a new project or company, getting to know its goals and ways of working, and collaborating closely with the team. I take pride in quickly understanding what’s needed and delivering assignments effectively and efficiently.

Some of the companies I have worked with  

AstraZeneca, Co-op Food, Morrisons, Kellogg’s, Shop Direct, The British Council, Bupa

My hope for the future 

My hope for the future is that businesses will broaden their focus beyond profit alone and properly commit to sustainability. It’s concerning to see the relentless drive for sales without enough consideration for environmental impact. I believe companies can still achieve success by balancing growth with responsible practices, demonstrating that profitability and sustainability can go hand in hand. Sustainable business practices aren’t just ethical, they’re essential for long-term resilience and positive impact.

What I love about AG Comms 

I love working with AG Comms because I’m part of a talented, collaborative team where everyone brings their strengths to the table. I know where my expertise lies, and if a client needs something outside my skillset, I can confidently turn to colleagues who excel in that area. They’re not only highly skilled but also fun, hardworking, and committed to delivering quality. This supportive environment allows us all to bring our best to every project.

How does working for AG Comms support you? 

I love the flexibility of, within reason, being able to work where and when I want on client projects. Being part of a team makes all the difference - I used to work solo as a contractor, and now I appreciate knowing I can reach out to AG Comms colleagues for advice or support. Joining AG Comms was one of the best work decisions I’ve ever made!