We could reduce the environmental impact of your communications by up to 99.4%, here’s how...
As a Certified B Corporation, on our journey to better business, we are looking at new ways to help purpose driven leaders communicate to drive behavioural and organisational change, while reducing the impact on our planet.
Our approach? We are bringing environmental impact into client conversations by asking key strategic questions; what is the digital carbon footprint and is there a different way of communicating that could help to reduce our impact? Through measuring and benchmarking communications activity, we can have open and honest conversations that drive change; a recent case study below highlights up to 99.4% reduction in carbon emissions by changing to an alternative communication channel.
Translating the g of CO2e into easy-to-understand messaging, we are seeing a shift in perspective and an increase in the value we can bring to different projects. Our hope is that, in alignment with stakeholder purpose, we can make a difference together.
An opportunity to significantly reduce carbon footprint
Methodology
Case study based on sending a link to a Microsoft SharePoint web page vs sending an email with images, text and links at 50g p/email
22,350g CO2e - 134g CO2e = 22,216g CO2e
22,216g CO2e divided by 22,350g CO2e x 100 = 99.4%
Sources
How bad are bananas, The Carbon Footprint of Everything by Mike Berners-Lee.
https://www.pawprint.eco/eco-blog/carbon-footprint-email
Microsoft Emissions impact Dashboard for Microsoft 365
Alt text
A summary of weekly and annual carbon footprint for sending an email newsletter vs sending a web page newsletter shows a 99.4% reduction in carbon footprint.
Weekly footprint of email newsletter = sending the email with images, text and links to 447 people = approx. 22,350g CO2e. Equivalent to one person in Europe watching a streaming service (i.e. Netflix) for approx. 406 hours.
Annual footprint of email newsletter = sending the email with images, text and links to 447 people x 50 times per year = approx. 1.1 tonnes CO2e. Equivalent to one person in Europe watching a streaming service (i.e. Netflix) for approx. 20,318 hours.
Weekly footprint of web page newsletter = 134g CO2e. Equivalent to one person in Europe watching a streaming service (i.e. Netflix) for approx. 2.5 hours.
Annual footprint of web page newsletter = 6705g CO2e. Equivalent to one person in Europe watching a streaming service (i.e. Netflix) for approx. 120 hours.
Want to know more?
If you’d like to find out more about our pilot case study and what we did or if you’d like to talk to us about ways to reduce carbon footprint then get in touch.